I knew I wanted it to be cute and simple and after some research and found some great baby seals as reference material. I did a quick outline in illustrator and then took it into photoshop to layer and color. As for the tagline, it was just something that was on my mind recently and felt like it worked well with the concept.
I pulled the design into photoshop and added the layers of colors using different brushes and a two tone pallet. I like to use a sort of offset coloring style to give it a more organic feeling. Below is the final concept for what the print would look like if it were to go to print.