They decided to expand the merchandise in their gift shop and asked me to do a couple t shirt designs. The first is a preexisting logo they had had designed years back by someone else, and needed an “updated” version of. It features a surfer in the sun with their name around it.
The second is a simple logo based tee that is a nostalgic reference to their antique sign. They wanted the design to use the same style Gothic font for each of their hotels.
My first step was to select a variety of gothic fonts and layouts for them to choose from.
Next, we went through color variations on differing t shirt colors.
They finally settled on a classic grey/white combo and I think it looks nice and classic. Lucky for me, it has already been extremely popular and they are now talking about expanding their collection with other t shirts. So if you’re ever in Santa Monica or San Francisco, make sure you stop by The Hotel California!
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