I was recently contacted by a client looking to brand a prototype brew he was creating. I was asked to come up with a logo for his company “Hall of Fame Brewing” a play on words with his last name Hall. I picked a very emblematic format, with a more contemporary feel highlighting a “first place” brew surrounded by traditional elements of stars, branches, and a banner.
Along with that I was asked to create a label for his first brew. The name is Fleur de Miel, which is french for Honey Blossom. The specialty brew is an orange blossom saison which is supposed to give it a unique flavor. The description reads as such: “This traditional Belgian farmhouse ale was careful crafted from Munich and Pale malt extract with Caravienne and Carafoam specialty grains mixed in for variety. A sprinkling of bitter orange peel and coriander give this Saison a traditional wit-like fruity feel and a pound of orange-blossom honey, from which the name is derived, fills in the body. Drink with friends over any bold meal. A votre sante!” (which is a french toast “to your health!”)
I know he will be entering this drink into a local contest and I’m hoping it gets some good props for its label if not just its flavor!